The PITF produced a 7-minute video each week, integrating American religious music, slide images from lectures, YouTube videos, webpage screenshots, and religious music videos. The videos were started while students were settling in at the beginning of class and again during the class break. At the end of the semester, these were combined to give a comprehensive overview of the course, its scope, and its trajectory.
Professor Cox sought a way to integrate the lecture, reading, and visual images of the course in order to ground students in the overall trajectory. Second, he wanted to make the most of the early minutes of class as students straggle in, and wanted to focus student attention. Third, recognizing the importance of media in American religion and society, the professor wanted to emphasize media through its use in the classroom.